What Should a Fence Company Website Include?

Fence buyers usually arrive with a picture in their head — a six-foot privacy fence for the dog, or chain link for the back line. They're shopping material and look first, price second. Your site should let them find their fence fast and then ask for a number.

Organize by fence type and material

• •Wood — privacy, picket, shadowbox, and the heights you build.
• •Chain link, with height and gauge options if that matters to you.
• •Vinyl and composite.
• •Aluminum or ornamental steel.
• •Farm, field, and agricultural fencing if you do it.
• •Gates, including automatic gates only if you actually install them.

Add a line or two per material about what it's good for and roughly how it holds up. That's the conversation you already have in the driveway, written down once.

A gallery grouped the same way

The gallery is where fence sites win. Group photos by material so someone deciding between vinyl and wood can see both on real properties. Include sloped yards and long runs if you do them well — those are the jobs a homeowner worries about. See do I need a project gallery.

Residential, commercial, or both

If you do commercial or agricultural work, say so and show it, because those buyers need to know you handle scale and coordination. If you only do residential, say that too — it saves you bid invitations you don't want.

Handle the footage question gently

Fences price by the foot, so a rough length is genuinely useful. But most homeowners don't know their footage, and a required field they can't answer kills the submission. Make it optional with a hint — "a rough guess or the number of sides is fine" — and let photos and the address fill the gap. A satellite view plus two pictures gets you surprisingly close before the site visit.

What the estimate request should ask

• •Fence type or material they're considering, with an "not sure yet" option.
• •Property town or address.
• •Rough length, optional.
• •New fence, replacement, or repair.
• •Timing, and whether a survey or HOA approval is in play.
• •Optional photos of the yard or the existing fence.

More on choosing fields in what a contractor quote form should ask.

Explain the estimate process

Say whether you quote from photos and measurements or always walk the property, who marks the line, how utility locates are handled, and what a deposit looks like if you take one. If you accept deposits online, that's a setup question — see can my website accept deposits and payments.

Financing, warranties, and permits — only if real

Mention financing only if you actually have a program running. Same with warranties: state the terms you really honor, not a generic "lifetime" line. Permit and HOA rules vary by town, so it's fine to say you'll help navigate the local process without promising an outcome you don't control.

If you want, send me what you have — a folder of finished fence photos is the best starting point there is.