Do-it-yourself marketing, without the guesswork.
Practical checklists, scripts and templates for service businesses. Start with the free ones. Pay only for the ones that fit. Every file is editable text or a spreadsheet.
Last reviewed Oct 2026. No ranking or revenue promises — just the groundwork done right.
What are you trying to fix?
- Not showing up on Google?Google Business Profile DIY Field Guide$19 one-time
- Leads falling through?Never Lose a Lead Follow-Up System$19 one-time
- Don't know what to post?30 Days of Service Business Social Posts$19 one-time
- Need an affordable plan?90-Day Marketing on a Shoestring$29 one-time
14 toolkits
- Marketing basics
30-Minute Service Business Marketing Checkup
Free
A plain checklist and scorecard to find the one or two things most likely costing you calls right now.
Get it free → - Reviews & reputation
Review Request & Reply Starter Pack
Free
Neutral review asks by text and email, plus replies for positive, neutral and critical reviews — written to stay inside Google's rules.
Get it free → - Marketing basics
7-Day DIY Local Marketing Kickstart
Free
Seven small, concrete actions — one a day — that tidy up how customers find and contact you.
Get it free → - AI help
AI Prompts That Actually Help Service Businesses
$9
25 detailed prompts — each with a role, fill-in slots, steps, output format and a quality check — for offers, quotes, FAQs, seasonal reminders, social, replies, website copy and local search.
See what's inside → - Google & AI search
Google Business Profile DIY Field Guide
$19
A hands-on audit, photo shot list, honest review workflow, weekly upkeep routine and 30-day plan for your Google Business Profile.
See what's inside → - Leads & quotes
Never Lose a Lead Follow-Up System
$19
An intake worksheet, a calm follow-up ladder with text/email/voicemail scripts, opt-out rules and an editable lead sheet.
See what's inside → - Leads & quotes
Service Business Quote & Estimate Communication Kit
$19
Discovery questions, scope and price wording, a quote cover note, good/better options, change requests and acceptance messages.
See what's inside → - Google & AI search
DIY Local SEO & AI Search Foundations
$29
Make your services, areas and proof clear to people, Google and AI tools: page outlines, consistency checks, crawl checks, an FAQ framework and an audit checklist.
See what's inside → - Marketing basics
30 Days of Service Business Social Posts
$19
30 different post frameworks — each with a goal, hook, fill-in caption, photo idea and honest call to action — for Facebook and LinkedIn, plus an editable 30-row calendar.
See what's inside → - Marketing basics
90-Day Marketing on a Shoestring
$29
Three illustrative monthly budget scenarios ($0, $100, $300), 12 weekly experiments with stop/go rules, a measurement plan and budget + scorecard spreadsheets.
See what's inside → - Trade playbooks
Tree Service Local Growth Playbook
$29
Tree-service-specific marketing: service mix, customer objections, safe photo stories, seasonal pushes, responsible storm messaging, an intake script, 12 templates and a 4-week calendar.
See what's inside → - Trade playbooks
Cleaning Business Local Growth Playbook
$29
Cleaning-business marketing: residential vs. commercial leads, clear scopes, recurring-client retention, boundaries, an honest review routine, 12 scripts and a 4-week calendar.
See what's inside → - Trade playbooks
Lawn Care Local Growth Playbook
$29
Lawn-care marketing built around route density, maintenance plans, seasonal timing (adjusted for your region), neighbor referrals, photos, 12 scripts and a 4-week calendar.
See what's inside → - Marketing basics
Service Business DIY Growth Library
$79
One purchase for all ten paid toolkits: the seven general kits plus the Tree, Cleaning and Lawn playbooks — every file listed below.
See what's inside →
Rather have it done for you?
That's fine too. Tell me about your business and I'll suggest a practical first step. Or read the free Answers library.
A few quick answers
- Is it a subscription?
- No. Paid toolkits are one-time purchases in US dollars. The free kits stay free.
- What file formats will I get?
- .md and .txt files are plain-text guides you can open in a basic text editor or Markdown app. .csv files are editable spreadsheets for Google Sheets or Excel. Each toolkit lists its files before you buy.
- Can you do it for me?
- Yes — contact Richard and I'll help you figure out the right setup. Done-for-you work is separate from a toolkit purchase.