Trade playbooks · $29
Cleaning Business Local Growth Playbook
Cleaning-business marketing: residential vs. commercial leads, clear scopes, recurring-client retention, boundaries, an honest review routine, 12 scripts and a 4-week calendar.
For: Solo cleaners and small cleaning teams.
Time: About 30 minutes to set up (estimate) · Last reviewed Oct 2026
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What's inside
- Residential vs. commercial segment worksheet
- Scope sheets: standard, deep, move-out, small office
- Recurring retention routine
- Boundary scripts (cancellations, add-ons, access)
- Review routine that fits recurring clients
- 12 cleaning-specific scripts
- Privacy rules for photos inside homes
- 4-week calendar CSV
Files
- Playbook & scripts — Markdown (cleaning-playbook.md)
- 4-week calendar — CSV (cleaning-4-week-calendar.csv)
Downloads are .md or .txt plain-text guides (open in any text editor or Markdown app) and .csv spreadsheets (open in Google Sheets or Excel).
Problems it helps with
- One-time cleans that never become recurring
- Scope creep and "while you're here"
- Clients cancelling without notice
How to use it
- Pick your main segment.
- Copy the scope sheets into your quotes.
- Set up the retention reminders.
- Load the 4-week calendar.
What's not included
- No rate or pricing numbers for your market
- Not a legal service agreement
- No guaranteed client counts
A short sample
Cancellation boundary: "Totally understand things come up. I ask for [X hours] notice so I can offer the slot to someone else. Inside that, I charge [FEE/POLICY]. Want me to move you to [NEW DATE]?"
Want me to set this up for you?
If you'd rather not do it yourself, I can handle it. No pressure either way.
Ask Richard