Review Request & Reply Starter Pack
Neutral review asks by text and email, plus replies for positive, neutral and critical reviews — written to stay inside Google's rules.
For: Owners who know reviews matter but feel awkward asking.
Time: About 15–20 minutes to set up (estimate) · Last reviewed Oct 2026
Free. No email needed.
Ready for the next step?
Only if it fits what you're working on. Your free files are yours either way.
Google Business Profile DIY Field Guide
The free starter covers review asks and replies; this guide adds a full profile audit, photos and an upkeep routine.
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The starter helps after a finished job; this kit organizes inquiries and follow-up before the job is booked.
See what's inside — $19 one-time
What's inside
- 6 neutral ask templates (text, email, in-person, follow-up)
- 9 reply templates: positive, neutral, critical
- Timing guide: when to ask for different trades
- Policy reminders: no incentives, no gating, ask everyone
- Examples for cleaning and tree service
Files
- Templates & policy guide — Markdown (review-request-starter.md)
Downloads are .md or .txt plain-text guides (open in any text editor or Markdown app) and .csv spreadsheets (open in Google Sheets or Excel).
Problems it helps with
- Forgetting to ask after a good job
- Not knowing what to say to a 2-star review
- Worried about breaking review rules
How to use it
- Pick one ask template and save it in your phone.
- Send it to every finished customer — not just the happy ones.
- Reply to every review within a few days using the reply templates.
- Check the policy reminders before changing anything.
What's not included
- No review-gating or filtering scripts
- No incentives or discounts for reviews
- No guarantee of review volume
Want me to set this up for you?
If you'd rather not do it yourself, I can handle it. No pressure either way.
Ask Richard