Google & AI search · $19
Google Business Profile DIY Field Guide
A hands-on audit, photo shot list, honest review workflow, weekly upkeep routine and 30-day plan for your Google Business Profile.
For: Owners who manage their own profile and want it accurate and active.
Time: About 30 minutes to audit, then ~15 minutes a week (estimate) · Last reviewed Oct 2026
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Quick peek
A preview excerpt, not the whole pack.
Audit item 12: Primary category matches what most of your jobs are, not what you wish they were. A lawn company doing 80% mowing shouldn't lead with "Landscape designer."
What's inside
- 40-point profile audit
- Category, services and service-area worksheet
- Photo shot list by trade
- Honest review workflow
- Weekly 15-minute maintenance routine
- 30-day action plan
- Troubleshooting notes (suspensions, edits, duplicates)
- Editable tracker (CSV)
Files
- Field guide — Markdown (gbp-field-guide.md)
- Audit & 30-day tracker — CSV (gbp-tracker.csv)
Downloads are .md or .txt plain-text guides (open in any text editor or Markdown app) and .csv spreadsheets (open in Google Sheets or Excel).
Problems it helps with
- Wrong categories or service area
- Few or old photos
- No routine, so the profile goes stale
How to use it
- Run the audit with your profile open.
- Fix the red items first.
- Shoot photos using the shot list over the next two weeks.
- Follow the 30-day plan, then switch to the weekly routine.
What's not included
- No ranking promises — Google ranks on relevance, distance and prominence
- No fake reviews or review tricks
- Not a done-for-you service
Want me to set this up for you?
If you'd rather not do it yourself, I can handle it. No pressure either way.
Ask Richard