Marketing basics · $19
30 Days of Service Business Social Posts
30 different post frameworks — each with a goal, hook, fill-in caption, photo idea and honest call to action — for Facebook and LinkedIn, plus an editable 30-row calendar.
For: Owners who know they should post but stare at a blank box.
Time: About 30 minutes to plan a month, then ~10 minutes per post (estimate) · Last reviewed Oct 2026
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Quick peek
A preview excerpt, not the whole pack.
Post 4 — The job that almost went wrong Goal: trust. Hook: "This [JOB] didn't go to plan. Here's what I did." Caption: what you expected → what you found → how you handled it → what the customer got. Visual: the tricky part (no house numbers). CTA: "Got one like this? Text me a photo."
What's inside
- 30 distinct post frameworks (proof, how-to, behind the scenes, FAQ, seasonal, community, team)
- Facebook and LinkedIn wording for every post
- Filled-in examples for cleaning, lawn and tree service
- Photo and proof ideas that respect customer privacy
- Scheduling checklist and 20-minute batching routine
- Editable 30-row CSV calendar
Files
- 30 post frameworks & guide — Markdown (social-30-days-guide.md)
- Editable 30-day calendar — CSV (social-30-day-calendar.csv)
Downloads are .md or .txt plain-text guides (open in any text editor or Markdown app) and .csv spreadsheets (open in Google Sheets or Excel).
Problems it helps with
- Running out of things to say
- Posts that all sound like ads
- No plan, so posting stops after a week
How to use it
- Pick a posting rhythm you can keep (3 a week is fine).
- Batch 4–6 posts in one sitting using the frameworks.
- Add your own photo from the visual idea list.
- Track replies and calls in the CSV.
What's not included
- No Instagram strategy assumed
- No ad spend or boosting advice
- No follower or lead promises
Want me to set this up for you?
If you'd rather not do it yourself, I can handle it. No pressure either way.
Ask Richard