Trade playbooks · $29
Tree Service Local Growth Playbook
Tree-service-specific marketing: service mix, customer objections, safe photo stories, seasonal pushes, responsible storm messaging, an intake script, 12 templates and a 4-week calendar.
For: Tree service owners and small crews who do their own marketing.
Time: About 30 minutes to set up (estimate) · Last reviewed Oct 2026
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What's inside
- Service mix worksheet (trimming, removal, stumps, cleanup, plant health)
- 8 common objections with honest answers
- Safe photo and job-story ideas
- Seasonal calendar by job type
- Storm messaging that doesn't exploit emergencies + safety caveats
- Phone/text intake script
- 12 ready-to-edit templates
- 4-week calendar CSV
Files
- Playbook & templates — Markdown (tree-playbook.md)
- 4-week calendar — CSV (tree-4-week-calendar.csv)
Downloads are .md or .txt plain-text guides (open in any text editor or Markdown app) and .csv spreadsheets (open in Google Sheets or Excel).
Problems it helps with
- Feast-or-famine after storms
- Price objections on removals
- Hard to show work without risky photos
How to use it
- Fill the service mix worksheet.
- Save the intake script by your phone.
- Load the 4-week calendar.
- Keep the storm templates ready — and use them responsibly.
What's not included
- Not safety training or arborist certification guidance
- No pricing for your market
- No guarantees of storm work or leads
A short sample
Storm post (responsible): "If a tree is on a line, stay back and call the utility first. Once lines are clear, I'm booking assessments in [AREA]. Text photos to [PHONE]. Normal pricing — no storm surcharges." (Only say that last line if it's true.)
Want me to set this up for you?
If you'd rather not do it yourself, I can handle it. No pressure either way.
Ask Richard