Do I Need an About Page on My Small Business Website?

Why people click it

They're not curious about your journey. They're deciding whether to let you into their home, or trust you with money. An About page is where a stranger becomes a person with a name, a face, and a way of working.

What belongs on it

• •Who runs the business, with a real photo.
• •How long you've been doing this work — only the true number.
• •Where you're based and the area you serve.
• •How you approach the work: what you're careful about, how you communicate, what customers can expect.
• •Credentials, licenses, or training if you actually hold them.
• •A clear way to get in touch, right there at the bottom.

What to leave out

• •"Founded on a passion for excellence" and similar filler.
• •A company history nobody asked for.
• •Awards, certifications, or years in business you can't back up.
• •A team page listing people who don't work for you.
• •Stock photos standing in for your team — see why that backfires.

One page or a section?

If you're a one-person business and the story is short, a strong About section on your home page is often enough — especially on a one-page site. Once you have a team, a location, or a longer story that supports the sale, give it its own page so you can link to it directly.

A simple structure that works

Start with who you are and what you do. Then how long, and for whom. Then how you work, in two or three short paragraphs. Then anything verifiable that builds confidence. Then a next step. That's it — three hundred honest words beats a thousand vague ones.

Write it the way you talk

The closer the page sounds to how you'd explain your business standing in someone's driveway, the better it works. If writing it is the sticking point, tell me about your business in a voice note or a few messy paragraphs and I'll shape it — that's part of what I do with whatever you send me.