What Should a Small Business Website Include?

The essentials

• •What you do — in plain words, at the top. Not a slogan. "Tree removal and stump grinding" beats "solutions for your outdoor lifestyle."
• •Who and where you serve — the towns, counties, or radius you actually cover, so people don't waste your time or theirs.
• •A clear way to contact you — a phone number that taps to call on a phone, plus a form. Put it in the header and again at the bottom.
• •Your services — each one named, with a sentence or two about what's involved.
• •Proof you're real — photos of your own work, your license or insurance if you have it, and reviews you have permission to publish.
• •A lead form — name and one contact method is enough. See what makes a good contact form.
• •Mobile usability — most visitors are on a phone. Big tap targets, readable type, no pinching to zoom.
• •Links to where you're already active — your Facebook page and, where it applies, your Google Business Profile.
• •Search-friendly basics — a unique page title, a plain description, and real content instead of stuffed keywords. See basic SEO explained.

What you can skip

Stock photos of people who don't work for you. Auto-playing video. A long company story on the front page. A chat widget nobody answers. These add weight and rarely add customers.

Only publish proof you actually have

Don't invent testimonials, awards, years in business, or job counts. It's the fastest way to lose someone who checks. If you don't have reviews yet, lead with photos of your work and be specific about what you do. On my own site, client stories are only published after the owner gives permission.

Should prices be on there?

Usually some form of price information helps, even if it's a starting point or a range. It filters your inquiries and builds trust. See should I put prices on my website.

When one page is enough

One page works when you have a single main service, a small service area, and a customer who mainly wants to call you. Sections for services, area, proof, and contact all on one scroll is genuinely fine — and easier for you to keep accurate.

When you need multiple pages

Break things out when you have several services that each need real explanation, or content like pricing details and process that clutters a single page. Separate pages also give each topic its own title and description. See one page or multiple pages, and whether an About page earns its place.

Then think about what happens after a lead arrives

A form is only half the job. If requests sit in an inbox for two days, you lose work. See whether your website can collect leads and follow up automatically.

Not sure which of these you already have? Send me what you have — a Facebook page, a logo, a few photos — and I'll help you figure out what's missing.