Should I Put Customer Reviews on My Website?
Quick answer
Yes, if they're real and the customer is fine with you publishing them. A few specific reviews that mention the actual job usually persuade more than a dozen vague ones. Never write, edit the meaning of, or invent a review, and never publish private feedback without asking first.
Why they work
You saying you do good work is a claim. A customer saying it is evidence. That's the whole mechanism, and it's why a short, specific review — the job, the concern, how it went — carries more weight than "Great service, highly recommend!"
Get permission, and keep it simple
A public review left on a platform is already public. A text message or private email is not. Asking takes one sentence: "Would you mind if I put that on my website?" If you want to use a first name and a city, ask for that too rather than assuming.
If a customer would rather stay anonymous, you can still use the review with less identifying detail — just don't invent a name to fill the gap.
Choosing which ones to show
- Pick reviews that mention a specific service, so they double as proof you actually do that work.
- Cover your range — one per main service beats five about the same job.
- Add honest context where it helps: the type of job, the general area, roughly when.
- Keep the customer's own wording. Trim for length if needed; don't change the meaning.
Where cherry-picking crosses a line
Selecting your best reviews is normal. Using them to imply something untrue is not. Five happy reviews don't support "every customer loves us," and they don't support a claim about speed, price, or results that you can't back up. Let the reviews say what they say and leave the summarizing alone.
Where to put them
Next to the decision they support. A review about a bathroom remodel belongs on the bathroom page; a review about how easy you were to reach belongs near your contact form. A single reviews page at the bottom of the site gets read far less than most people assume.
Reviews you don't have yet
If you're new, or you've never asked, don't fill the space with filler. Show your work, your process, and your credentials instead, and start asking after each job. Empty space is honest; fake praise isn't recoverable. If you're wondering how reviews differ from testimonials, that distinction is here.
Want to see what Simply Built has actually built?
Real projects and real feedback, shared with the client's permission.
Related answers
- Do I Need Testimonials and Reviews, or Are They the Same Thing?
Related but not identical. One you control and publish; one lives out in public.
- Can I Show Google Reviews on My Website?
Several approaches exist. Which one fits depends on the platform's current rules and your setup.
- What Makes a Small Business Website Look Trustworthy?
The specific, checkable things that make a stranger believe you're a real business.