Should I Put Prices on My Business Website?

Your four options

• •Exact prices. Best for fixed, repeatable work — a standard service, a set package, a flat-rate visit.
• •Starting prices. "From $X" works when scope varies but there's a real floor. Make sure the floor is honest.
• •Ranges. "Most jobs like this run $X-$Y" gives people a frame without pretending to quote them.
• •Quote request only. Fair when the work genuinely can't be priced without seeing it — but then explain how quoting works and what it depends on.

What showing prices does for you

It saves your time. People who can't afford you don't call, and people who can arrive already half-sold. It also positions you: a visible price tells someone you're a real business with a real process, not a number they have to negotiate from zero.

It's also increasingly what people expect. Hiding every number can read as "this is going to be expensive and awkward," which loses the exact customer you wanted.

When holding back is reasonable

• •Every job depends on site conditions you must see first.
• •Material costs move enough that a published number goes stale fast.
• •You price by outcome or scope rather than by a unit anyone could look up.

In those cases, still give something: your minimum, a typical range, or the factors that drive cost. "We don't quote fencing without measuring, but most privacy fence jobs we do start around $X per foot" is far better than silence.

Rules to keep it honest

• •Never publish a number you'd be embarrassed to honor.
• •Say what's included and what isn't.
• •Date it or review it when costs change — a stale price is worse than no price.
• •Don't bury an unavoidable fee and spring it at the end.

I follow my own advice here: my prices are published on the homepage and explained in how much a small business website costs, including what's optional. If you're deciding what else belongs on your site, see what a small business website should include and what makes a good contact form.