What Should a Metal Building Contractor Website Include?
Quick answer
Lead with building types by use — shops, barns, equipment storage, carports, commercial — and show real finished buildings with sizes noted. Be explicit about what's in your scope: the building only, or site prep, slab, and erection too. The quote request should ask size, intended use, and site details, and your engineering and permitting language should describe only what you actually provide.
Metal building buyers are unusually practical. They know roughly what they need it for, they want dimensions and pricing logic, and they want to know who handles the concrete. The site that answers those plainly wins the call.
Organize by use, then size
- Shops and garages.
- Barns, stalls, and agricultural buildings.
- Equipment and RV storage.
- Carports and covers.
- Commercial, warehouse, or light industrial, if you do it.
- Lean-tos, additions, and enclosures.
For each, note the common sizes you build and typical features — doors, openings, insulation, wainscot, interior finish options. Customers convert use into dimensions much faster when you show the pairing.
Be precise about your scope
This is the question that causes the most friction in this trade. Say clearly which of these you do: engineering and drawings, permit packages, site prep and grading, the concrete slab, delivery, erection, doors and windows, insulation, electrical and interior build-out. And say which ones the customer arranges. A short in-scope and not-in-scope list prevents a lot of hard conversations later.
Galleries with dimensions on them
Show completed buildings, and label each with its size and use — "40x60 shop with 14-foot sidewalls" tells a buyer more than any adjective. Include a few in-progress shots if you erect the buildings; people like seeing the frame go up. See do I need a project gallery and what photos should my website have.
Service region, plainly
These jobs involve hauling material and crews, so the region matters and travel may affect price. Name the counties or states you cover and say how travel is handled. See should my website show my service area.
Engineering, permitting, and codes — describe only what you provide
If your buildings come with stamped engineered drawings, say so and say for which states. If you assist with permit submissions, describe the help you actually give. What you shouldn't do is imply that every building is pre-approved anywhere, that permits are guaranteed, or that you hold certifications you don't. Requirements vary by county and jurisdiction, and it's entirely fine — and more credible — to say the local authority sets the requirements and you'll work within them.
What the quote request should ask
- Intended use of the building.
- Size, or rough size — width, length, and desired sidewall height.
- Location, at least county or town, since code and wind or snow loads vary.
- Site condition: cleared, needs grading, slab existing or needed.
- Doors, openings, and any must-have features.
- Timing, and whether they need financing or a permit first.
- Optional photos of the site.
Site photos are genuinely valuable here — access, slope, and surrounding structures all change the job. See can customers upload photos through my website.
Explain how pricing conversations go
Buyers know a building price moves with steel and freight. Say whether you quote a fixed price, how long a quote holds, and what a deposit secures. You don't need to publish prices to be transparent about the process — see should I put prices on my website.
If you want, send me what you have — building photos with sizes and your scope list is plenty to start.
Want me to build the first version?
Give me what you have and I'll turn it into a professional business website. You see it before you buy it.
Related answers
- What Should a Contractor Website Include?
Services, area, real job photos, and a clear path to an estimate — built around how homeowners choose.
- Do I Need a Project Gallery or Portfolio on My Website?
When visual proof drives the decision — and how to build a gallery that persuades.
- What Should a Service Business Website Include Before Someone Requests a Quote?
The six questions a visitor answers in their head before they'll ever fill out your form.