Marketing basics · Free
30-Minute Service Business Marketing Checkup
A plain checklist and scorecard to find the one or two things most likely costing you calls right now.
For: Owners who feel marketing is too complicated and don't know where to start.
Time: About 30 minutes (estimate) · Last reviewed Oct 2026
Ready for the next step?
Only if it fits what you're working on. Your free files are yours either way.
Google Business Profile DIY Field Guide
The free checkup spots issues; this guide walks you through fixing and maintaining your Google profile.
See what's inside — $19 one-timeNever Lose a Lead Follow-Up System
The checkup flags follow-up gaps; this kit adds reply scripts and a lead sheet to organize the next action.
See what's inside — $19 one-time
What's inside
- 25-point checklist across Google profile, website, reviews, follow-up and tracking
- 0–2 scoring for each item with a simple total
- "Fix first" picker so you leave with 3 actions, not 25
- Filled-in example for a lawn care and a cleaning business
- Editable CSV scorecard
Files
- Checklist & guide — Markdown (marketing-checkup.md)
- Editable scorecard — CSV (marketing-checkup-scorecard.csv)
Downloads are .md or .txt plain-text guides (open in any text editor or Markdown app) and .csv spreadsheets (open in Google Sheets or Excel).
Problems it helps with
- Not sure what to fix first
- Website, Google profile and reviews all feel half done
- Paying for things without knowing if they work
How to use it
- Open your Google profile, your website on your phone, and your last 10 inquiries.
- Score each line 0, 1 or 2. Don't overthink it.
- Circle your three lowest scores that affect calls the most.
- Put those three on your calendar this week.
What's not included
- No automated scan
- No ranking or traffic promises
- No paid tools required
Want me to set this up for you?
If you'd rather not do it yourself, I can handle it. No pressure either way.
Ask Richard