What Should a Remodeling Company Website Include?

Someone about to spend tens of thousands of dollars and lose their kitchen for six weeks isn't skimming for a phone number. They're looking for evidence you finish what you start and communicate while you're doing it. That's what the site has to demonstrate.

Project types, in the customer's words

Kitchens, bathrooms, basements, additions, whole-home, aging-in-place, exterior work — whatever you actually take. And be specific about what you don't take. Saying you don't do small handyman repairs, or that you focus on full kitchen and bath work above a certain scope, saves you and the caller a lot of time.

Case studies beat a photo grid

One project told properly outperforms twenty pretty photos. For each: what the house was like, what the homeowner wanted, what you did, anything unexpected you solved, and the finished result from a few angles. Before shots are half the value. If you have a happy client willing to say a sentence about the experience, use it — with their permission, in their own words. See do I need a project gallery and should I put customer reviews on my website.

Explain the consultation, step by step

• •What the first call or visit covers, and whether there's a fee.
• •How design, drawings, or selections are handled, and by whom.
• •How you get to a real price, and what the proposal includes.
• •How change orders work once the job starts.
• •Who the homeowner talks to day to day during the build.

This section quietly separates you from contractors who show up with a number on a napkin.

Budget ranges, if they help you

Remodelers are split on this, and both positions are defensible. A stated starting range — "most of our full bathroom projects start around X" — filters out people expecting a fraction of reality. Post it only if it's true of your actual jobs and you're comfortable holding the line. If not, leave it off rather than publish a number you'll walk back. See should I put prices on my website.

Timelines without promises you can't keep

Homeowners want a schedule and you can't guarantee one — materials, inspections, and surprises behind the drywall all move. Describe typical durations as typical, say what commonly causes delays, and explain how you'll communicate when something shifts. Don't promise permit approval timing or inspection outcomes; those aren't yours to promise.

Uploads are useful here

Let people attach photos of the room, and plans or inspiration images if they have them. It makes the first conversation far more productive. See can customers upload photos through my website.

Credentials and coverage — only what's yours

License, insurance, bonding, and manufacturer or trade affiliations are worth stating clearly when you hold them, and worth leaving off entirely when you don't. On a job this size, one unverifiable claim undermines everything else on the page.

Then manage the long sales cycle

Remodeling leads take weeks or months to close, which means follow-up is the whole game. Track every inquiry and what stage it's at — see what a sales pipeline is and following up on a quote without annoying the customer.

If you want, send me what you have — even two finished projects with before photos is enough to build around.